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مختبر البحوث السلوكية

The Behavioral Research Lab (BRL) at the College of Business Administration (CBA) was founded in 2010 with financial support from Equate Petrochemicals Company. Originally, the lab was housed in the Al-Shuwaikh CBA Campus and contained a data collection computer lab. Researchers were able to design behavioral research using questionnaire-based experiments in a controlled environment. In 2021, the lab was relocated to the Al-Shedadiya CBA Campus (S-01-0B-1026) with additional financial support from Equate Petrochemicals Company. The new lab will be equipped with state-of-the-art hardware and software to support behavioral research methods in the State of Kuwait. The lab will be fully commissioned in Spring 2022.

Mission

The CBA BRL is a cross-disciplinary research center that brings together industry leaders, academics, and students to study a wide variety of business and economic topics relevant to business, consumers, and society at large. Research is primarily conducted in the fields of behavioral marketing, behavioral management, behavioral operational research, behavioral decision making, and experimental economics. The lab is available for use by all Kuwait University faculty members and master students.

Facility

This world-class laboratory comprises a large computer room with 13 PC stations and partitions, focus group room with Audio-Visual recording system and one-way mirror glass for observation, research room with PC and smartphone mobiles equipped with biometric sensors and two monitors for dual screening, and waiting-area room with reception. The lab facility is powered by the following key software and hardware:

 

Research Participation

The BRL offers students an opportunity to participate in research and earn class credit (bonus).
To register or find out more about available research sessions, register in the subject pool using
the SONA recruitment system.

For more information, contact the BRL director, Dr. Abdullah Sultan (abdullah.sultan@ku.edu.kw).